Local advertising for California beauty businesses

Grow your beauty business, without the Google Ads bill.

Every campaign follows the same four-step process — setup, build, human review, and ongoing optimization — to put your salon, studio, or clinic in front of local clients who are already searching nearby, for a fraction of what most beauty businesses spend bidding on Google Ads.

View Packages 2, 4, and 6‑month packages · California‑focused

Prefer to talk first? Email us for a free discovery call before you pay — no pressure.

Why beauty businesses are leaving Google Ads

Google Ads was built for every industry. That's the problem.

01

High cost per click

You're bidding in the same auction as national chains and franchises with budgets a single studio was never built to match.

02

Low-quality leads

Broad, self-managed targeting pulls in bargain-hunters and browsers from outside your service area — not clients ready to book.

03

Time-consuming management

Keywords, bids, negative lists, ad copy testing — running it properly is a part-time job most owners don't have room for.

A calmer way to advertise

Automated day-to-day. Signed off by a person.

Every White Ads campaign is built specifically for your business — not a generic beauty-industry template — and reviewed by a real strategist before it ever goes live.

  • Local-first targeting

    Every campaign is focused on real local audiences across California who are already searching for services like yours — not clicks from three states away.

  • Human-reviewed campaigns

    Day-to-day bid and targeting adjustments are automated; a strategist checks every campaign before it launches and keeps reviewing it while it runs.

  • Built for beauty, specifically

    Nail salons, microblading studios, skincare clinics, hair salons, and beauty clinics — we work only in this category, so campaigns start from what already works in it.

One industry, five specialties

We only work with beauty businesses

Including microblading studios — our fastest-growing and most requested category. Every campaign starts from what already works in your specific specialty, not a generic template.

Most requested

Microblading Studio

Nail Salon

Skincare Clinic

Hair Salon

Beauty Clinic

Simple, upfront pricing

Pick a package. No bidding wars, no surprises.

One flat price for the full package — set at checkout, never adjusted mid-campaign.

Starter

2‑Month Package

$90 total

A focused local campaign to test the waters before committing further.

  • Local audience targeting for your service area
  • Human review before launch
  • Monthly performance summary

Established

6‑Month Package

$540 total

The most runway for the campaign to fully optimize toward your best local audience.

  • Everything in Growth
  • Full seasonal coverage
  • Quarterly strategy review

From sign-up to live campaign

How it works

01

Select a package

Choose the campaign length that fits your goals.

02

Enter business details

Tell us about your business and service area.

03

Review terms

Read exactly what's included, in plain language.

04

Digital signature

Sign electronically to confirm your order.

05

Payment

Pay securely by PayPal or credit/debit card.

06

Service starts

Your campaign goes live and optimization begins.

View Packages

Questions, answered plainly

Frequently asked questions

Is this the same as running my own Google Ads account?
Not quite — and that's a good thing. You're not bidding in the open Google Ads auction against every business in your category. Instead, White Ads builds and manages a local campaign for you across relevant channels, with automated optimization and a human strategist reviewing it — for one flat package price instead of ongoing per-click bidding.
Do you guarantee results?
We're honestly a little wary of anyone in advertising who promises a specific number of bookings or leads, so we won't do that either. What we do guarantee is a human-reviewed, locally targeted campaign that's actively optimized for the full length of your package. Here's the honest, hopeful truth: we bring interested local customers to your door, and from there, you're the one who turns that interest into a booking. Answering them warmly and quickly makes all the difference — and we're always happy to share tips on what tends to work best.
Do you work outside California?
Not yet. We currently manage campaigns exclusively for beauty businesses located in California, which keeps our local targeting and category knowledge sharp.
What's actually included in the price?
Campaign setup, targeting and ad creation, human review before launch, ongoing optimization for the length of your package, and a performance summary you can actually read. There are no separate platform or management fees on top of your package price.
Can I cancel or get a refund mid-package?
We'd rather be upfront about this now than leave any surprises later: once a campaign has been signed and paid for, it's final, regardless of when you choose to stop. You'll see this clearly during checkout, before you're ever asked to sign or pay — see our full Terms of Service for details.
How is this cheaper than Google Ads?
Flat package pricing instead of ongoing per-click bidding, targeting narrowed to your local service area instead of a broad national auction, and automated day-to-day management that reduces the manual hours a human account manager would otherwise bill for.